Which of the following is the division of a market according to benefits that consumers want from the product?
A. Geodemographic segmentation
B. Market density
C. Benefit segmentation
D. Concentrated segmentation
E. Differentiated segmentation
Answer: C
You might also like to view...
Business Office Supplies, Inc. uses the periodic inventory system. On February 1, the corporation purchased inventory on account for $20,000. The terms of invoice were 4/10, n/30. The amount due was paid on February 9. Which of the following journal entries correctly records the payment in the books of Business Office Supplies?
The fraud triangle says three conditions are generally present in the client's organization when fraud occurs. Which of the following is not one of those conditions?
a. Incentives. b. Professional Skepticism. c. Opportunity. d. Ability to rationalize fraud.
The last step in the grievance process for nearly all union contracts in both the public and private sector is usually:
A. A hearing before the NLRB B. Mediation by the Federal Mediation and Conciliation Service C. A unilateral decision by management D. Final and binding arbitration
Which of the following statements exemplifies the importance of managerial skills?
A. Technical skills are most important after becoming a top-level manager. B. Interpersonal skills are important throughout a manager's career, at every level of management. C. Obtaining high performance from people in the organization is easy because of the authority managers will continue to have over knowledge workers. D. The importance of the various types of managerial skills is consistent across all managerial levels. E. Conceptual and decision skills become less important than technical skills as a manager rises higher in the company.