You have been asked to speak at a campus rally opposing tuition increases. While students will likely dominate the audience, you can reasonably expect faculty, administrators, and even a few people from the community to be there

Question

Applying the concept of audience segmentation, identify at least three meaningful subgroups and one reason to support your proposal for each subgroup. Explain why you think these reasons would work for these subgroups.
What will be an ideal response?

Answer 1

The answer should address issues of using audience analysis in speech preparation with special emphasis on relating reasons to beliefs, attitudes, and values that are likely to be shared in each subgroup. For example, an appeal to students might focus on the added burden of higher tuition on already tight budgets. An appeal to faculty and administration might focus on the need to fulfill the state's obligation to fund public education and how higher tuition restricts access. Community interests might result in an argument that increased tuition could result in lower enrollments and have an impact on the economic health of the community.