Market niching is profitable because the company ________
A) copies or improves on the leader's products and programs, usually with much less investment
B) bears the cost of developing new products and markets, expanding distribution, and educating the market
C) knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment
D) either keeps its manufacturing costs and prices low or its product quality and services high
E) can achieve economies of scale much faster by selling the same product to the global market
C
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A contract limiting the rights of others to go into business in a specific industry or line of business for a specified period is called a
a. noncompete covenant. b. patent. c. copyright. d. trademark.
Which of the following statements about the purpose of a thank-you note after an interview is accurate?
A) The note usually has a direct influence on whether you get the job. B) You should write the note with the intent of impressing the interviewer with your qualifications. C) The note should express genuine appreciation for the opportunity to discuss your qualifications. D) The note should be a persuasive message aimed at convincing the interviewer to offer you the job.
__________ liability is the imposition of liability on one party for the wrongs of another
a. Vicarious b. Validity c. Relator d. Absolute
The purpose of the restrictive debt covenant that imposes fixed assets restrictions is to ________
A) protect the lender by controlling the risk and marketability of the borrower's security investment alternatives B) limit the amount of fixed-payment obligations C) ensure a cash shortage does not cause an inability to meet current obligations D) prevent the firm from liquidation and ensure its ability to repay the debt