Which fair trade products is experiencing the strongest growth worldwide?
a. Flowers
b. Chocolate
c. Mangoes
d. Coffee
d. Coffee
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The marketing concept stresses on finding the right customers for the company's products
Indicate whether the statement is true or false
Which type of workplace peer relationship is the most common?
a. special b. collegial c. information d. romantic
Adding an Internet sales channel to an existing distribution channel may result in:
a. reduction in cost efficiency b. gray market activity c. boost in morale as different channels come together to serve a new customer segment d. loss of competitive advantage e. conflict as multiple channels pursue the same customers
An example of primary data is information gathered from _____
a. Bureau of Census publications b. competitors' annual reports c. company inventory reports to determine sales by geographic area d. observation by sales personnel on customer in-store behavior