Starbucks Loyalty RewardsThe First Starbucks opened in 1970 in Seattle Washington. The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries. In its more than 30 year history, Starbucks has never given out coupons for its coffee. Starbucks had only to make its coffee and customers came. Recently consumer quality perception of the Starbucks brand has started to fall. Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks. One of the most frequent requests was for a customer rewards program. In response Starbucks has started the Starbuckscard rewards which offers free refills on brewed coffee, free beverage with whole bean purchase, beverage customization and free Wi-Fi. Starbucks also put coupons in a
national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste. Starbucks is hoping with these improvements will restore customers' loyalty and confidence.Refer to Starbucks. The fact that management realized that coffee drinkers had different needs whether be using coupons, wanting a milder brew of coffee or free Wi-Fi shows that Starbucks is now using a _____ oriented approach.
A. sales
B. market
C. production
D. societal
E. product
Answer: B
You might also like to view...
Which of the following is an example of inspection of documentation?
a. Review shipping documents. b. Estimate the expected amount of interest income. c. Observe controls. d. Recalculate the total amount include on a sales invoice.
In the Mining for Lies case study, a text based deception-detection method used by Fuller and others in 2008 was based on a process known as ________, which relies on elements of data and text mining techniques
Fill in the blanks with correct word
Peter offers his manager some suggestions for a new holiday display. His manager shrugs his shoulders and tells Peter that the display is all set. Then Sarah approaches the manager with an idea for the display, and the manager tells her that it's a great idea. ________ theory is the model of motivation that explains how Peter is striving for fairness and justice.
A. Procedural B. Expectancy C. Value D. Needs hierarchy E. Equity
A(n) ____________________ detects incoming power surges and diverts them to ground in nanoseconds
Fill in the blank(s) with correct word