Key indicators of sales performance include all of the following EXCEPT ________
A) average number of sales calls per salesperson per day
B) average revenue per sales call
C) advanced marketing cost per sales call
D) average cost per sales call
E) entertainment cost per sales call
C
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Unexpected events may lead to demand that is referred to as?
a. Trend b. Seasonality c. Cyclical d. Random variation
Which of the following statements is false?
A) An express warranty may not limit the benefits of an implied warranty. B) All products carry an implied warranty, unless they are sold "as is." C) Puffery is illegal. D) A full warranty provides lemon protection.
Which of the following factors does not help explain why computing resources today are ever more available than in previous decades?
A) network economics B) law of mass digital storage C) Moore's law D) declining communications costs and the Internet E) widespread rejection of technology standards
One of the big pitfalls in crafting a competitive strategy is that managers, who are torn about the pros and cons of the various generic strategies, will opt for "stuck-in-the-middle" strategies that represent compromises between lower costs and greater differentiation, and between broad and narrow market appeal. True or false? Explain your answer.
What will be an ideal response?