Understanding Maslow’s Hierarchy helps you as a creative person to:

a.To develop a brand that relates to what consumers want
b.Work with the rest of the team
c.Sell ideas to the media team
d.Recognize a brand among all the available brands


a.To develop a brand that relates to what consumers want

Communication & Mass Media

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Doing movie tie-ins with fast-food chains can actually harm a movie's box-office revenues

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following are ways to display personableness EXCEPT _____________.

a. dressing appropriately for the audience and occasion b. smiling and establishing eye contact c. being critical of other’s speeches d. using appropriate humor

Communication & Mass Media

Explain why the literature review is the framework of the research investigation.

What will be an ideal response?

Communication & Mass Media

When in doubt about the ethics of including something in your public speech, your best option is to

A. consider its effects on everyone and do what you feel is appropriate. B. include it if you personally would not find it offensive. C. include it so as not to deceive anyone through its omission. D. leave it out rather than risk offending anyone.

Communication & Mass Media