Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings Macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a Macy's credit card. These are examples of Macy's adjusting the ________ element of the 4 Cs of the marketing mix.
A) customer value
B) cost
C) convenience
D) channel
E) credit
B
You might also like to view...
You ask your roommate Xylia if she ate the last of the food in the refrigerator. Xylia denies eating the food but refused to look you in the eye. You don’t believe her and think that she is lying based on the fact that she won’t look at you. What statement about nonverbal communication is supported by this example?
a. Nonverbal communication is more accurate than verbal messages. b. Nonverbal messages are more convincing than verbal messages. c. Nonverbal messages reflect our feelings and attitudes. d. Nonverbal messages can be assessed as truth.
The introduction written to accompany a mail survey or online survey is normally referred to as a(n):
A) opening B) cover letter C) salutation D) greeting E) request for honest opinion
The breakeven point in sales dollars is equal to the breakeven units multiplied by price
Indicate whether the statement is true or false
Regardless of market conditions, over 80 percent of all new products fail in the marketplace.
Answer the following statement true (T) or false (F)