An official code of ethics is often available on the company's website
Indicate whether the statement is true or false
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MPR professionals rely on third-party media audits to
A) make sure outlets are not charging too much for media time and space. B) determine whether they will receive a tax deduction for advertising expenses. C) avoid having to deal directly with connectors. D) provide a more objective evaluation of a medium's audience data. E) calm investors' fears about ROI for MPR campaigns.
The easiest way companies can find appropriate media connectors is to ask their customers about their media consumption
Indicate whether the statement is true or false
The “you” attitude ______.
A. adapts the message to the reader B. influences the format of the message C. subordinates negative information D. all of these
In a histogram, meaningful information is provided by ______.
a. the size of the pie chart b. the color of the pie chart c. the colors used in the heat map d. the shape and size of the bars