In a distributed promotion effort, _____
a. reach is stressed over frequency
b. salesmanship is stressed
c. advertising, personal selling, public relations, and sales promotion are coordinated
d. retailers promote throughout the year
d
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The danger associated with remaining customer-led is that:
A) businesses may ignore unexploited opportunities. B) customer benefits may not be considered always. C) businesses might ignore core competencies when serving customers. D) the marketing programs would turn out to be outbound.
People around the world prefer Swiss watches over watches manufactured in other countries. In the context of product issues, which of the following best describes the customer's perception?
A. fitting the product to the culture B. quality C. country-of-origin effect D. brand strategy E. manufacturing
As vice president of sales, you would like to send company personnel a good-news message about the company's first quarter sales results. Which of the following would be the best subject line for your message?
a. Good News! b. FYI c. Sales Figures d. First Quarter Sales Exceed Projections
Location is important to a retailer because
A. suppliers charge more to service stores in certain trading areas. B. a desirable location appeals to consumers' emotions. C. location is the major determinant of store image. D. location determines the trading area from which the store must draw its customers. E. convenient location is an essential customer service element.