Why did attendance numbers drop slightly for the AHA Go Red event?
What will be an ideal response?
The primary audience for this event were women aged 40–80; while baby boomers are not afraid of social media and often embrace it, they like the way an invitation looks and feels in their hands. They may not think about looking at Facebook for an event date because they are expecting a tangible invitation. So when the AHA decreased the mailing of invitations to the GRFW luncheon and relied on social media, the attendance numbers dropped slightly.
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