According to the text, a reputation for ___________________ is a news organization's most valuable resource
Fill in the blank(s) with correct word
accuracy
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Regardless of context, communication involves choice, reflects values, and may or may not have consequences
Indicate whether this statement is true or false.
When deciding on a new radio format, the first step is to
a. review the competition. b. hire a new DJ. c. ask your advertisers what kind of music they like. d. eliminate news coverage.
When you introduce someone else, think about the __________ you will create
A) climate B) occasion C) appearance D) context
One method to verify that published training materials are based on research is to
a. be familiar with the author or authors. b. review the material for footnotes or sources of information. c. review the material to determine the cost. d. be familiar with the topic.