Explain market segmentation in mass media. Why factors are driving segmentation?
What will be an ideal response?
ANSWER:
As multiple channels of mass media have evolved, the potential market share of any one media product has decreased. Therefore, media producers now produce media aimed at particular market segments, such as 18- to 34-year-olds or sports lovers. This narrowcasting has been branded to guide audiences to material created for them.?
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When you attempt to _______ a value, belief, attitude, or behavior, you must know that your audience members agree with your position
Fill in the blanks with correct word
All of the following are potential drawbacks of using presentation aids except
a. poorly planned aids can hurt your ethos as a speaker. b. poorly integrated aids tend to distract listeners and speakers. c. they often put you at the mercy of technology working. d. all of the above are potential drawbacks.
The prefab work group is an invention of the ________________ service industry
a. Italian b. European c. African d. American
The shift to a corporate entertainment environment in the 1980s and 1990s eradicated the hope that Hollywood could cultivate a culture of the film auteur
Indicate whether the statement is true or false