Customer retention is:

a. the only method of measuring customer satisfaction.
b. an organization's continuous attempts to satisfy and keep current customers actively
involved in conducting business.
c. another word for leadership.
d. unnecessary in today's business environment.


b

Business

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High Peaks Skate and Snowboard is a small shop that provides equipment for Utah snowboarders in winter months. It has decided to increase advertising during this period in the Salt Lake Tribune and the Park Record in Park City, as well as to sponsor a new on-mountain competition. It is following which strategy?   

A. Inducement B. Defensive C. Growth D. Stability E. Enhancement

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A company's internal control system is designed by its external auditors

a. True b. False Indicate whether the statement is true or false

Business

________ communication strategies are directed at channel intermediaries

A) Push B) Pull C) Heavy-up D) Centralized E) Pulsing

Business

Continuous scales can be used efficiently in social media

Indicate whether the statement is true or false

Business