A marketing mix strategy differs from a strategic market plan in that a marketing mix strategy ________
A) is a long-term strategy
B) needs to be reviewed each year
C) has specific performance objectives
D) has a 3- to 5-year time horizon
E) has a 5-to 10-year time horizon
B
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Explain the concept of trial pricing. Why would a retailer implement this pricing strategy?
What will be an ideal response?
Which of the following is not a reason that delay tactics work to an employer's advantage in a union organizing attempt?
A. Employee turnover may result in a loss of union supporters. B. Perceptions of union instrumentality are weakened as the union appears helpless to counter the employer's delays. C. The employer gains more time to campaign against the union. D. There is a time limit in the NLRA that says all elections must take place within one year of the petition for election.
The federal trademark act is known as the __________ Act
a. Trademark b. Signal c. Smith d. Lanham
Researchers have found that ________ teams feature higher team orientation, flatter organizational hierarchies, and more open-minded and informal work attitudes.
A. Japanese B. Swedish C. French D. Indian