Through market research a consumer gathers information about the competing brands of a product and their features. The consumer then advances through four sets with respect to brands before a decision is reached. What are those four sets?
What will be an ideal response?
The four sets are:
1. total set
2. awareness set
3. consideration set
4. choice set
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_______ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing the explicit ordering of brand elements
a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty
Which of the following types of tenancies are usually created by express agreement?
A) Tenancy at sufferance and tenancy at will B) Periodic tenancy and tenancy at sufferance C) Tenancy for years and periodic tenancy D) Periodic tenancy and tenancy at will E) Tenancy for years and tenancy at will
______ programs can help employees proactively choose to take action in anticipation of a transition in the future.
a. Mentoring b. Coaching c. 360-degree feedback d. Career development
You go to a flea market and buy a LCD TV for $100 . One day you receive a notice that the owner of the TV, which had been stolen from her house and sold by the thief at the flea market, wants the set back. She says if you do not return the TV she will sue you for:
a. fraud, and probably win even though you did not know the set was stolen b. conversion, and probably lose because you did not know the set was stolen c. fraud, and probably lose because you did not know the set was stolen d. theft, and probably lose because you did not know the set was stolen e. none of the other choices