Agents who work to get their celebrity clients exposure on TV or perhaps a starring role in a movie are practicing ________
A) idea marketing
B) relationship marketing
C) people marketing
D) social marketing
E) prestige marketing
C
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Share development index is the ratio of ________
A) market share index and share potential index B) current performance and potential performance C) market demand and market share D) volume sold and market share E) current market demand and market potential
For purposes of diversity of citizenship, a corporation is a citizen only of the state in which its principal place of business is located
Indicate whether the statement is true or false
If the outcome of event A is not affected by event B, then events A and B are said to be
A. mutually exclusive. B. independent. C. collectively exhaustive. D. None of these choices.
?Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment. ? Which one of the following statements is true?
A. ?The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components. B. ?The negative effects of technology include concerns over privacy and intellectual property protection. C. ?Consumers' use of mobile devices to access the Internet has been declining over the last few years. D. ?Technological innovations are created only by private companies. E. ?We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.