What are the three types of organizational buying situations or buy classes? Give an example of each.
What will be an ideal response?
There are three types of buying situations: (1) Straight rebuy, simply reordering an existing product of service from the list of acceptable suppliers (e.g., printer ink cartridges for an office). (2) Modified rebuy, when the users, influencers, or deciders in the buying center want to change the product's specifications, price, delivery, schedule, or supplier (e.g., Ford wants a smaller steering wheel for its new cars). (3) New buy, when the organization is a first time buyer of the product of service (e.g., a computer company must purchase a new type of chip for its new line of computers).
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