A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Public relations
B. Personal selling
C. Direct marketing and interactive marketing
D. Advertising
E. Sales promotion
A. Public relations
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Indicate whether the statement is true or false
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A) contractual B) corporate C) contingency D) conventional E) communal
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Answer the following statement true (T) or false (F)
A contract may be nullified or cancelled due to:
A) duress B) undue influence C) negligent misrepresentation D) innocent misrepresentation E) all of the above