Lively writing begins with choosing exactly the right word -- not modifying or otherwise dressing

up an imprecise word. For each modified or dressed up word below, substitute one strong, precise
word.



a. very ominous
b. swallow quickly
c. sit on the edge of your seat
d. extremely clean
e. quite full of life
f. talk a lot
g. pretty weird
h. walk drunkenly
i. laugh derisively
j. look at with anger


a. apocalyptic


b. gobble


c. wired


d. spotless


e. effervescent


f. verbose


g. bizarre


h. meander


i. scoff


j. scowl

Communication & Mass Media

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Senge (1990) did research on creativity, and he concludes that the creative tension between ____ and ____ serves as a catalyst for innovative problem-solving and planning.

a. Leader and group members b. Organization and decentralization c. Autonomy and interdependence d. Current reality and ideal state

Communication & Mass Media

A celebrity __________ is a special type of testimonial involving a well-known celebrity rather than an average person-on-the-street or nameless spokesperson

Fill in the blank with correct word

Communication & Mass Media

In his Rhetoric, Aristotle suggested that there are three fundamental forms of proof. Which of

the following was not one of Aristotle?s proofs? A) ethos B) logos C) mythos D) pathos

Communication & Mass Media

Altering a few words of the original work allows the speaker to not be engaging in plagiarism

Indicate whether the statement is true or false.

Communication & Mass Media