Which of the following would be an example of subliminal advertising?
A. repeating a slogan frequently to embed it in consumers' minds
B. airbrushing naked figures into ice cubes in a liquor ad
C. choosing ethnically diverse actors for a commercial that will appear in urban areas
D. using puffery instead of factual claims that can be substantiated
E. relying on gender role stereotypes in an advertisement
Answer: B
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The growth strategy that allows the provision of the same service in new locations is referred to as:
A) multisite. B) multiservice. C) multisegment. D) multiattribute.
Jessica goes into an interview for a waitress job. She gets asked a series of questions about being in certain situations. This type of interview would best be described as ______.
a. behavioral interview b. situational interview c. structural interview d. instructional interview
Describe the forces driving organizational change.
What will be an ideal response?
If a firm lacks expertise to manufacture an item, they may consider which reason for outsourcing?
a. Lower cost b. Insufficient capacity c. Lack of technology or expertise d. Better quality