It is not always necessary to go through all the steps in the marketing planning process.
Answer the following statement true (T) or false (F)
True
It is not always necessary to go through the entire process for every evaluation. For instance, a firm could evaluate its performance in Step 5, and then go directly to Step 2 to conduct a situation audit without redefining its overall mission.
You might also like to view...
Barron Co's current ratio is 2:1 . Which of the following transactions would normally increase Barney's current ratio?
a. Purchasing inventory on account b. Borrowing money by signing a long-term note c. Collecting an account receivable d. Purchasing land for cash
Ramus argues that employees are key stakeholders in the implementation of environmental commitment. _____________ is a key barrier to gaining their commitment?
a. Strategic auditing b. Intrinsic personal awards c. Extrinsic personal awards d. lack of support by line managers
Anchor stores (or generator stores):
A. are the stores within the mall that sell services rather than products B. are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow C. usually specialize in high-priced items like furniture D. is the generic name given to supermarkets that are located within shopping malls E. is a term for retail stores that "drop off" to freestanding locations
Jim runs a plant that produces cosmetics and uses a flexible manufacturing production process, while his brother Bill runs a plant that manufactures basic household appliances using a mass production system
The benefit Jim's plant has over Bill's plant is that Jim's plant is that it ________.A) can produce products with slight variations B) focuses on reducing waste and improving flow C) produces a large quantity of goods more quickly D) is rigid and therefore significantly less expensive E) stops or slows production down to customize small batches when customization is desired