A pharmaceutical ad features a world-renowned heart surgeon describing the benefits of a medication. Which of the following message execution styles is illustrated in this example?
A) mood or image
B) fantasy
C) personality symbol
D) musical
E) testimonial evidence
E
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U.S. GAAP and IFRS allows the use of present value to calculate the cost of an asset except:
a. When assets are held for more than one year. b. When assets are held for less than one year. c. When assets are depreciated using the straight line method d. When asset are sold in the middle of the accounting cycle.
________ is the strength of a conclusion reached through research
A) Flexibility B) Validity C) Responsiveness D) Reliability E) Representativeness
Melinda is evaluating the information she found on a website before she includes it in a proposal she is writing. She asks, "Who publishes or sponsors this website?" What is Melinda evaluating?
A) The currency of the website B) The authority of the website C) The content of the website D) The accuracy of the website
Describe the characteristics of an organization that a typical would Gen Y want to work?
What will be an ideal response?