Petra's Programming competes on cost with WonderWeb in the web design industry. Both firms operate on a 90 percent learning curve, and neither firm is capable of increasing its cumulative output any further. How might Petra's Programming achieve a cost leadership position while maintaining customer satisfaction?
A. by eliminating costly service features like 24/7 customer support
B. by increasing the amount of time the company spends on each website by 25 percent without raising prices
C. by reducing its client base and lowering output
D. by incorporating new programming techniques to take advantage of experience curve effects
Answer: D
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