A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________

A) the Likert scale analysis
B) the AIO measurement analysis
C) the VALS™ (the Values and Lifestyles) system
D) the PRIZM™ Cluster system


C

Business

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In the context of knowing the audience in a presentation, which of the following is a difference between lawyers and doctors?

A) ?Doctors make quick purchasing decisions, whereas lawyers are skeptical. B) ?Doctors think quickly, whereas lawyers do not make quick purchasing decisions. C) ?Lawyers are cautious, whereas doctors are decisive. D) ?Lawyers are argumentative, whereas doctors are skeptical.

Business

The simplest approach to error detection is to append a parity bit

to the end of a block of data. Indicate whether the statement is true or false

Business

Which of the following statements is true of a job?

A. It is the output that comes from the accomplishment of tasks. B. It is a grouping of tasks, duties, and responsibilities that constitutes the total work assignment for an employee. C. It seldom changes until the accomplishment of tasks. D. It refers to the intrinsic motivation necessary for task completion.

Business

The system's reaction to an event is called a(n) _______

a. system process b. use case c. activity d. system requirement

Business