Consumers' characteristics can be classed as either behavioral or cognitive. Examples of cognitive factors include cultural values, personality traits, and ________.

A. gender
B. benefits sought
C. social class
D. usage rate
E. education


Answer: B

Business

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What will be an ideal response?

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Which of the following has the highest interest rate risk?

A) Bendix Corporation six-month commercial paper B) a Southwest Airlines bond maturing in four years C) a six-month money-market certificate at a federally issued bank D) a 20-year U.S. Treasury bond

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The current ratio, the quick ratio, and the cash ratio are asset management ratios

Indicate whether the statement is true or false.

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You have agreed to a $50,000 fixed-rate loan from First National Bank today and promise to repay the loan with 36 equal monthly payments at an APR of 6.50%. How large are your monthly payments? Use a financial calculator to determine your answer

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