One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:
A. CPM = (Advertising cost ($) ÷ Audience size) × 100.
B. CPM = (Total profit ($) ÷ Audience size) × 100.
C. CPM = (Total revenue ($) ÷ Audience size) × 1,000.
D. CPM = (Total revenue ($) ÷ Audience size) × 1,000,000.
E. CPM = (Advertising cost ($) ÷ Audience size) × 1,000.
Answer: E
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