Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?
A. Firms that target too large a market that causes unit costs to increase.
B. Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
C. Firms that underestimate the expenses associated with coordinating value-creating activities in the extended value chain.
D. Firms that miscalculate sources of revenue and profit pools in the company industry.
Answer: A
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