The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called
A. direct marketing.
B. telemarketing.
C. remote purchasing.
D. direct-response marketing.
E. direct selling.
Answer: A
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Bond issue costs have the effect of
a. decreasing a bond discount. b. increasing a bond premium. c. decreasing the effective interest rate. d. decreasing a bond premium.
______ refers to the patterns of interactions that emerge as members perform their jobs.
a. Group process b. Group roles c. Group norms d. Group cohesiveness
Fair use applies if you are not using enough of the original to ________________
a. recognize it b. affect its value c. provide a fair representation d. accurately depict its meaning
What is a growing trend with new ventures?
a. Adding an Advisory Board b. Adding a Board of Directors c. Adding a Customer Advisory Board d. None of the above