The Orlando Utilities Commission uses a computerized maintenance management program and devotes significant dollar and labor resources to power plant maintenance, because the costs of unexpected failure are incredibly high
Indicate whether the statement is true or false
TRUE
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Which of the following is considered a major influence on business buyer behavior?
A) general need B) organizational factors C) social forces D) demographic criteria E) performance reviews
Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale
He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he continues to live in the store's area. Stew Leonard's concern is an illustration of which of the following? A) a sales orientation B) a social responsibility orientation C) utility D) customer lifetime value E) a production orientation
Which of the following is an example of a formal research method?
A) Hank talks with his boss to decide what items to include on the meeting agenda. B) Amy conducts a Web search to find information about a competitor's products. C) Galen looks in the company files for copies of minutes from previous meetings. D) Emily calls a few of her colleagues to learn how they feel about carpooling.
What prevents the market system from achieving a clean environment on its own?
A)Externalities B)Inefficiently managed business C)Remainders D)SIPs