In the context of the entrepreneurial strategy matrix, a novel product idea that involves a large financial investment would be described as
A. low innovation/no risk.
B. low innovation/high risk.
C. high innovation/high risk.
D. high innovation/low risk.
E. low innovation/low risk.
Answer: C
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______ lies on a continuum from risk taking to risk avoiding.
a. Risk confidence b. Risk propensity c. Risk appetite d. Risk comfort-level
The typical cellphone screen can accommodate no more than 140 characters
Indicate whether the statement is true or false
For which of the following situations would a business letter be more appropriate than an e-mail message?
A) Requesting information about a product B) Replying to a customer's e-mail asking about available shipping methods C) Soliciting donations for a community charity event D) Telling all employees how to purchase parking permits
Managers can visualize the flow of customers through a service delivery system with a?
a. Customer process map b. Customer flow map c. Customer attention map d. Customer management map