Where would being trusting, good-natured, tolerant, forgiving, and cooperative fall in the Big Five model?
What will be an ideal response?
Agreeableness
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Which type of sales person is best suited to selling technologically-sophisticated products in developed countries?
A) expatriates B) third-country nationals C) host-country nationals D) agents of any nationality E) none of the above
According to Porter it is recommended to adopt only one of the three generic strategies.
Answer the following statement true (T) or false (F)
Well-established distributors in a marketing channel often have relationships with competitors. In the context of market channels, which of the following channel strategies corresponds to this issue?
A. control B. coverage C. capital D. character E. continuity
According to Gulati, ___________ are defined as purposive linkages between organizations that cover collaborations involving an exchange, a co-development or a sharing relationship.
a. Franchise agreements b. Copyright agreements c. Intellectual property intangibles d. Strategic alliances