A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?
A) product
B) price
C) promotion
D) place
E) profit
D
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Companies can customize online advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geotargeting B) geodemography C) geodiversity D) psychographics E) profiling
Perishable goods need to be grouped using storability product groupings
Indicate whether the statement is true or false
When preparing financial projections for a business plan, be ___________ in your estimates.
a. bullish b. neutral c. conservative d. realistic
IRI panel members shop with an ID card, which is presented at checkout in scanner-equipped grocery and drugstores, allowing IRI to electronically track each household's purchasing over time. This information on the household members is a product called:
A. InfoScan B. VideOCart C. BehaviorScan D. Nielsen Data E. Scanner Plus