According to your textbook, what is the most important early step in the process of developing a successful speech?

A. creating a preliminary bibliography
B. researching for speech materials
C. selecting the residual message
D. brainstorming for a central idea
E. formulating the specific purpose


Answer: E

Communication & Mass Media

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America Online, the Microsoft Network, and Comcast are ISPs

Indicate whether the statement is true or false.

Communication & Mass Media

Walter Lippmann made significant contribution to the study of media effects. Lippmann’s concept of the pseudo environment refers to:

A. The virtual environment that exists online. B. The events that we witness via the media. C. The symbolic reality or the ‘pictures in our heads’. D. Grand-scale media events.

Communication & Mass Media

Which type of dramatic format demonstrates how a product works in comparison to its competition?

a) Documentary b) Fantasy c) Resolution of problem d) Slice of life

Communication & Mass Media

_________ is considered the opposite of hyperbole

A) A spoonerism B) Verbal irony C) Wit D) Understatement

Communication & Mass Media