A series of close-up shots is ideal for ______.
A. providing a strong sense of detail
B. setting the scene
C. focusing on a speech from a single subject
D. highlighting an interaction between two or more people
A. providing a strong sense of detail
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An experimental design testing the hypothesis that group A will score higher on a measure than group B would use a ______ test to test for differences between the two groups.
a. zero-tailed b. one-tailed c. two-tailed d. three-tailed e. four-tailed
What does the Alfred Hitchcock thriller North by Northwesthave to do with writing TV commercials?
a. The film was the first to be shown alongside modern TV commercials b. Both use film "language" to tell a story c. Both rely upon revolutionary camera techniques d. Good TV commercials utilize a "suspense" factor
What are the two forms of outlining?
What will be an ideal response?
Advertising copy should be read with this:
a. meaning b. character c. coffee d. energy e. enthusiasm