Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Paying attention to a relationship even when there are no issues is an example of ______.

a. offering assurances b. expressing openness c. preventative maintenance d. reflecting positivity

Communication & Mass Media

The PR team of an organization wants to check whether the policies it adopted were fruitful. Thus, they scanned the news coverage of several media houses to examine whether their organization had been portrayed in a positive light

Furthermore, the PR team decided to conduct a survey in the local community to gauge public perceptions of the organization. What phase of the issues management process is the PR team currently negotiating? a) Evaluation b) Implementation c) Analysis d) Identification

Communication & Mass Media

Feminine cultures value such things as being sensitive toward each other over being

competitive. Indicate whether the statement is true or false

Communication & Mass Media

What does the specific purpose of a speech represent?

a. the response desired from the speaker b. our honest biases and stereotypes c. the response desired from the audience d. the response demanded from the context

Communication & Mass Media