If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using _____.
A. advertising
B. public relations
C. sales promotion
D. personal selling
E. integrated marketing communications
Answer: D
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Which of the following is not a supertrend shaping the future of business?
A. more niche products B. information becoming a competitive advantage C. traditional companies struggling with radically innovative change D. offshore suppliers affecting U.S. business E. faster speed-to-market
The difference between the service promised by a retailer and the service actually delivered is known as the
A. research gap. B. delivery gap. C. market gap. D. communications gap. E. knowledge gap.
Which of the following statements is true of the Sarbanes-Oxley Act of 2002?
A. Section 106 of the act deals expressly with national accounting firms. B. The act reduces criminal penalties for securities fraud. C. It requires foreign accounting firms to register with the Public Company Accounting Oversight Board if they audit public companies. D. Its registration and reporting provisions apply only to U.S. companies listed on U.S. securities exchanges.
Answer the following statements true (T) or false (F)
1. A moral-rights approach to ethical behavior taken by a manager would often result in her performing a “cost-benefit” analysis. 2. The flaw in the individual approach is that what results in the individual’s best interests is not always what is in everyone’s interest long term. 3. Human trafficking is unethical according to the moral-rights approach. 4. The approach to ethical behavior that is guided by respect for fairness and equity is the integrity approach.