. What are two of the advantages of the mailed survey over the interview survey?
What will be an ideal response?
Ans: Varies. One of the advantages of the mailed survey over the interview survey is that the mailed survey is more efficient because you can obtain data from more people per dollar spent on the study. Also, the mailed survey is likely to improve the generalization of the study results due to the larger sample that is likely to be included.
Learning Objective: 5-2: Identify several types of social surveys and the circumstances that make each one appropriate in a given situation.
Cognitive Domain: Comprehension
Answer Location: Types of Social Surveys
Difficulty Level: Medium
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