The president of a university justifies a proposed tuition increase to the students by describing how the projected revenue will not meet the costs associated with operating the university. The president is attempting to use _____ to convince the students that the tuition increase is necessary.
A) heuristic persuasion
B) systematic persuasion
C) informational influence
D) normative influence
B) systematic persuasion
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Why do we notice weak sweet or salty tastes more easily than weak bitter tastes? a. We have more experience in detecting sweet and salty tastes
b. People are more highly motivated to detect the tastes that they like. c. People have many types of bitter receptors, and not many of any one type. d. Bitter receptors send their messages to a different brain area.
When the criterion validity coefficient is ____, and the selection ratio is ____, a test will have the most utility in selecting successful employees
a. large / large b. large / small c. small / small d. small / large
Moving matchsticks to form true arithmetic statements illustrates that successful solutions require overcoming
a. limited capacity STM. c. self-imposed constraints. b. functional fixedness. d. All these
Gina walks into her psychology class on the first day, and she sits next to Roger. She thinks his looks are decent, but by the end of the semester she finds him to be quite attractive due to
a. the mere exposure effect. b. habituation. c. continuous reinforcement. d. shaping. e. her new cognitive map.