Which of the following is not a potential pitfall of a differentiation strategy?
A. Uniqueness that is not valuable.
B. The price premium is too high.
C. Perceptions of differentiation may vary between buyers and sellers.
D. All rivals share a common input or raw material.
Answer: D
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Supply chain management:
a. helps to ensure delivery of goods and services to customers of the highest value but increases costs. b. helps to ensure delivery of goods and services to customers at the lowest costs while providing the highest value. c. helps to ensure delivery of goods and services to customers at the lowest cost but can comprise quality. d. increases inventory across the supply chain.
Provide two examples of companies that used marketing to change the behavior of consumers toward their products
What will be an ideal response?
The compensation plan characterized by high control, employee security, and known expenses is a _____
a. straight-salary plan b. straight-commission plan c. salary plus commission plan d. compensation cafeteria
Why should drafting and revising be completed as two separate steps?