Interactive marketing is
A. advertising targeted at specific consumers.
B. advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
C. advertising intended to reach as many consumers as possible.
D. advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
Answer: D
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In general, a change in the price of a good:
A. causes a substitution effect only. B. causes an income effect only. C. causes both an income and substitution effect. D. usually has no effect.
Saving done for the purpose of leaving an inheritance is called ________ saving.
A. public B. precautionary C. life-cycle D. bequest
Comparing the European and the U.S. central bank systems, the National Central Banks that make up part of the European System of Central Banks resembles:
A. the U.S. Treasury. B. the regional Federal Reserve Banks. C. the FOMC. D. the Board of Governors.
Top-down management of an economy by the government has consistently
A. caused double-digit increases in GDP. B. created incentives and opportunities for businesses to expand. C. led to low rates of economic growth. D. produced exceptional results in economic growth.