Which organization offers an accreditation designation that requires applicants to meet education and experience requirements, submit a portfolio with work samples with measureable outcomes, and pass both written and oral examinations?
A) International Association of Business Communicators
B) Public Relations Society of America
C) Council of Public Relations Firms
D) Institute for Public Relations
E) Arthur W. Page Society
Answer: A
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Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass communication.?
a. True b. False
The platform developed by digital strategy firm BSD for the It Gets Better Project was designed to get people to speak out about a specific issue. This is an example of what type of public relations objective?
a. influential b. motivational c. personal d. informational
What type of presentation does NOT allow for substantial planning prior to the presentation?
A. Extemporaneous B. Memorized C. Demonstration D. Impromptu
Any work group that must constantly reprove its worth on a weekly basis will probably have a designated leader who uses the “coaching” motivational style of leadership
A. True B. False