Health Access Pro. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?

A. An information system to determine customer needs
B. The organizational structure
C. Top-management commitment
D. Technological advancement
E. Scanning corporate capabilities


Answer: A

Business

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Indicate whether the statement is true or false

Business

Which principle is based on the notion that marketers should do no major harm to consumers?

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Business