Distinguish between undifferentiated and differentiated marketing strategies
What will be an ideal response?
Undifferentiated (mass) marketing refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. On the other hand, differentiated (segmented) marketing refers to a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
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During ______ we mentally save what we’ve gained from the speaker’s message for further use.
Fill in the blank(s) with the appropriate word(s).
Direct marketing should be used to increase sales to the _____
a. trading-area overlap b. secondary trading area c. primary trading area d. fringe trading area
The GLOBE dimensions of value orientations include ______, which is the degree to which a collective encourages and rewards individuals for being fair, altruistic, generous, caring, and kind to others.
A. humane orientation B. institutional collectivism C. in-group collectivism D. assertiveness
The accounting rate of return shows the effect of the investment on the company's accrual-based income
Indicate whether the statement is true or false