Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable communication about them.

Answer the following statement true (T) or false (F)


True

Business

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In the OE/S process, the one input that creates the six outputs of general ledger inventory sales update, sales order notification, bill of lading, completed packing slip, shipping's billing notification, and customer acknowledgement is the ______________________________

Fill in the blank(s) with correct word

Business

Super Grocery store allocates its service department expenses to its various operating (sales) departments. The following data is available for its service departments: ExpenseBasis for allocation Amount AdministrativeSquare feet of floor space $15,000 AdvertisingAmount of dollar sales $8,000 The following information is available for its three operating (sales) departments:Department Square Feet Dollar Sales Produce 1,000 $80,000 Bakery 800 $30,000 Meats 1,200 $42,000 Totals 3,000 $152,000 What is the total administrative expense allocated to the Meats department?

A. $6,000. B. $1,200. C. $4,145. D. $9,000. E. $3,000.

Business

Gains and losses on cash flow hedges affect earnings ____________________ than those on fair value hedges

Fill in the blank(s) with correct word

Business

Doris and Daniel are working on an ad campaign. Doris calls Daniel and tells him to spend $15,000 on TV ads, but Daniel thinks he hears Doris say "spend $50,000 on TV ads.” If we apply the communication model to this situation, Daniel is the ______.

A. noise B. sender C. receiver D. encoder

Business