________ aims to create liking, preference, conviction, and purchase of a product or service
A) Corporate advertising
B) Reminder advertising
C) Persuasive advertising
D) Reinforcement advertising
E) Informational advertising
C
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When responding to a customer complaint, the best course of action is what?
A) Promise the customer complete satisfaction. B) Explain how you plan to resolve the issue. C) Apologize profusely. D) Promise the issue will never happen again. E) Indicate to the customer exactly who is to blame.
Quality circles usually have ________ members.
A. 15 or more B. 6 to 12 C. 5 to 10 D. 1 to 5
Which of the following is not considered a union rights or obligation clause?
A. recognition clause. B. successorship clause. C. communication clause. D. subcontracting and outsourcing clause.
Describe consumer sales promotion and trade sales promotion, and then explain how they differ.
What will be an ideal response?