Military Spouses is the only publication in the world that targets readers who "are married to the military." Its content reflects the unique set of challenges, hardships, and rewards to those whose spouses are in the military. The marital status that has been used to distinguish the market for this magazine is an example of a(n):

A. market base
B. selector base
C. identifier
D. segmentation base
E. discriminator base


Answer: D

Business

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Which of the following statements does not describe the benefits of a pull strategy?

A. It becomes more efficient than a push approach when demand is uncertain and difficult to forecast. B. It increases inventory turnover. C. There exists less likelihood of being overstocked or out of stock because the store orders merchandise as needed on the basis of consumer demand. D. It is more responsive to changes in customer demand. E. All of these statements are benefits of a pull strategy.

Business

The auditor traces recorded sales to invoices, sales orders and shipping documents in order to substantiate which assertion?

a. Cutoff. b. Completeness. c. Legality. d. Occurrence.

Business

Suppose you are conducting a financial analysis of a potential acquisition target, and you have been asked to identify the firm's engine of growth. Upon which of the following would you focus your analysis?

A) accounts receivable turnover B) capital expenditures C) debt to equity ratio D) the firm's overall capital structure

Business

Porter Corporation makes and sells a single product called a Yute. The company is in the process of preparing its Selling and Administrative Expense Budget for the last quarter of the year. The following budget data are available: Variable CostPer Yute SoldMonthly FixedCostSales commissions$5.90   Shipping$5.30   Advertising$8.90$32,000 Executive salaries  $178,000 Depreciation on office equipment  $7,000 Other$0.60$20,000 ?All of these expenses (except depreciation) are paid in cash in the month they are incurred.?If the company has budgeted to sell 14,000 Yutes in November, then the total budgeted selling and administrative expenses for November would be:

A. $237,000 B. $289,800 C. $519,800 D. $526,800

Business