Hard-sell advertising is characterized by messages with _______________ appeal, while soft-sell advertising emphasizes messages with _______________ appeal
a) aggressive … rational
b) logical … rational
c) rational … emotional
d) emotional … logical
Answer: C
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Ben is afraid that he will misunderstand what others say to him. He experiences ________
________. Fill in the blanks with correct word
In general, which countries are classified as the most collectivist?
a. Asia and Latin America countries b. The U.S.A. and Great Britain c. The U.S.A. and Asia countries d. Latin America countries and the U.S.A. e. Canada and Great Britain
If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every time they ride in a motor vehicle, which of the following would be the best kind of question to ask?
A. leading question B. scale question C. fixed-alternative question D. demographic question E. open-ended question
Which type of family has low conversation orientation and high conformity orientation?
A) ?consensual B) ?pluralistic C) ?protective D) ?disconfirming E) ?laissez-faire