Define and explain the three factors that influence the magnitude of dissonance a person will feel. Think of a particular situation in which one might feel dissonance, and develop an example related to that situation for each factor to illustrate its influence.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

A. employee advocacy program B. brand ambassador program C. social care program D. influencer program

Communication & Mass Media

In a networked organization, members determine the person best equipped to address a problem by using which method?

a) Referra b) Partnering c) Relationship d) Consulting

Communication & Mass Media

When Tyrone shows up late to Manuel’s house and apologizes, Manuel replies, “I know I try to be on time, and it hurts when you’re late because it seemsto me as if it’s not important or something.” Manuel’s comment is an example of a(n) _____

a. conversational rule b. contextual rule c. “I” statement d. “you” statement

Communication & Mass Media

Nonverbal messages can be used to deceive others

Indicate whether the statement is true or false.

Communication & Mass Media