How does the place strategy differ from the promotion strategy?
What will be an ideal response?
Answer: The place strategy asks: "How do we place (distribute) the product in the right locations?" The promotion strategy asks: "How do we communicate the benefits of the product?"
Explanation: The place strategy focuses on placing or distributing a product or service, whereas the promotion strategy focuses on techniques used to motivate consumers to buy their products.
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Which of the following is NOT an implication of section 302 of the Sarbanes-Oxley Act?
a. Auditors must determine, whether changes in internal control has, or is likely to, materially affect internal control over financial reporting. b. Auditors must interview management regarding significant changes in the design or operation of internal control that occurred since the last audit. c. Corporate management (including the CEO) must certify monthly and annually their organization's internal controls over financial reporting. d. Management must disclose any material changes in the company's internal controls that have occurred during the most recent fiscal quarter.
The journal entry for adjustment of underallocated manufacturing overhead includes a ________.
A) credit to Finished Goods Inventory B) credit to Manufacturing Overhead C) debit to Work-in-Process Inventory D) credit to Cost of Goods Sold
Operating return on assets (OROA) is equal to operating profit margin times fixed assets turnover
Indicate whether the statement is true or false
Most unions prefer which of the following?
A. Large pay differences among jobs and performance-based promotions B. Equal pay raises for employees C. Small pay differences among jobs and seniority-based promotions D. Large pay differences among jobs and seniority-based promotions